Over the past five years, Pakistani drama channels have reached unprecedented heights. The audience for these dramas is now worldwide, and we have witnessed the content and its reach reach new heights. The emergence of social media has contributed to the enormous popularity of these shows. For instance, each episode of Ishq Murshid on Hum TV, Kabhi Main Kabhi Tum on ARY, and Kaffara on Geo received millions of views for their respective channels.
These channels also post all of their content on YouTube, which is a very profitable platform for earning money. In addition to drawing more viewers to these dramas, this has given the networks access to a new source of income. Hajra Yamin discussed the average revenue a YouTube channel generates while he was chatting with YouTuber Talha Ahad. However, the artists do not receive a portion of the profits.
According to him, a YouTube channel typically earns $8–9 million a month, and this figure may even be higher. One of the main reasons why so many artists are demanding royalties.
What was discovered was as follows:
